This is pure hemp. Add outstanding nutrition to anything you make or bake. Gluten Free, not enriched, yet carries 11g of protein, 25% of iron, 40% magnesium, 13g of fiber (53%), plus a supply of more vitamins and minerals. You don't have to be gluten free to enjoy this. Substitute 1/3 to 1/2 of the flour your baked good recipes calls for. Great in muffins and cookies to increase nutrition and fiber. Has a mild nutty flavor. Use 100% and savory spice it up for a nutritious gluten free coating on meat, fish and vegetables. Add to smoothies.